AI in Sponsorships: A Powerful Ally or Just a Data Cruncher?AI is fundamentally changing advertising, sports, sponsorships, media, and every industry. We can now use algorithms to understand what…1d ago1d ago
How AI Is Bridging the Gap Between Grassroots and Professional Sports SponsorshipsAs you already know from our previous articles, sponsorships are not only considered massive financial support but also a profitable…Feb 13Feb 13
Why Real-Time Data Is a Game-Changer for Sponsorship CampaignsCan you instantly tell what percentage of your marketing budget are you losing by not spotting problems in your campaign and reacting…Feb 11Feb 11
How to Detect Fake eSports Influencers and Protect Your Ad Budget with EntyxThe Hidden Threat in eSportsFeb 7Feb 7
AI and Twitch: A New Era for Streamers and AdvertisersTwitch has become a home for advertisers and streamers seeking to combine entertainment with good business. Moreover, it has created a…Feb 5Feb 5
AI-Powered Insights for Optimizing Sponsorship Deals in Traditional SportsDo you know what role sponsorship deals play in traditional sports? Not a secret that sponsorships provide massive financial support but…Jan 29Jan 29
The Role of AI in Improving Viewer Engagement on eSports StreamsImagine a CS2 tournament with AI support that analyzes in real-time when the viewers drop engagement. Then, the AI tool immediately offers…Jan 24Jan 24
The Psychology Behind AI-Driven Marketing: How AI Understands Consumer BehaviorAI-driven marketing pulls out hidden data gems on the surface. Advertisers’ main task nowadays is to rapidly adapt to a new approach of…Jan 22Jan 22
Sponsorship Marketing 101: Building Partnerships That WorkOnline and digital marketing can teach us a lot about which assets are actually of high value in the sponsorship landscape. To all newbies…Jan 16Jan 16
