From streamlining workflows to skyrocketing revenue, the AI revolution is here and it’s transforming the way we live and work.
Curious how companies like IBM, Apple, and even our own team at ENTYX are harnessing the power of AI to reshape entire industries?
We are redefining the future with AI-driven products
#AIRevolution #FutureOfWork #Innovation #ENTYX #AIPower
How AI is transforming work life today
Since 2022, artificial intelligence (AI) has reshaped the way we live and work. The release of advanced AI tools like ChatGPT marked a turning point, with many calling 2022 the “revolution year” for AI. This transformation goes beyond technology, changing industries, improving workflows, and opening new opportunities.
The AI revolution of 2022
In 2022, AI development reached a major milestone with the introduction of tools like ChatGPT. These conversational AIs enabled businesses and individuals to automate tasks, create content, and generate new ideas. A 2023 McKinsey study found that AI adoption in companies surged from 50% to 60% in just a year, with industries like finance, retail, and tech leading the way.
AI’s impact on workflows
At ENTYX, we identified the need for AI in influencer marketing, a booming but often inefficient field. Managing influencers, tracking performance, and analyzing data across platforms is labor-intensive. To solve this, we built AI-powered tools to streamline and scale the process.
Our journey began with Streamers HUB, a product for collecting, visualizing, comparing, and analyzing data from streaming platforms like Twitch, YouTube, and Kick. However, we quickly realized that traditional data analytics platforms couldn’t fully capture the nuances of content creation. This led to the development of Video & Audio AI Analysis, a product designed to visually analyze video and audio content, recognizing logos, tracking keywords, and assessing audience sentiment.
From there, we expanded into Marketing HUB, is a comprehensive suite of products designed to automate advertising campaigns and streamline integrations on platforms like Twitch. The addition of AI not only made it possible to scale influencer collaborations but also shortened the decision-making process, enabling marketers to focus on strategy rather than manual oversight.
AI’s role in driving financial growth
The financial impact of AI is clear. IBM saw a 20% revenue increase in 2023 by integrating AI into their cloud services. Their Watson AI, which automates customer support, has saved the company $1 billion annually. Similarly, Apple uses AI to optimize products like Siri and improve personalization, contributing to their financial success.
OpenAI, the developer behind ChatGPT, has seen exponential growth. According to a report by Forbes, OpenAI’s valuation surged from $1 billion in 2021 to an astounding $29 billion by 2023, thanks largely to the widespread adoption of their AI models by businesses across the world.
ENTYX: shaping the future of marketing
At ENTYX, we’re leading the AI-driven transformation in marketing. Our approach isn’t just about automation — it’s about smarter, data-backed decisions that drive growth. Our AI products help companies scale influencer campaigns efficiently, providing real-time insights that manual analysis can’t match.
The financial benefits are significant. According to a Deloitte study, companies using AI in marketing see a 30% increase in campaign effectiveness and a 20% rise in revenue. As AI continues to evolve, these gains will only grow.
Conclusion: AI defines the future of work
AI isn’t just changing the way we work — it’s redefining it. From automating tasks to providing real-time insights, AI is revolutionizing industries worldwide. At ENTYX, we’re proud to be part of this revolution, helping businesses harness AI for smarter marketing.
AI is not just changing how we work; it’s defining the future of work itself. Read more about our products on the website: https://entyx.io/
