Do you really believe that you make shopping decisions on your own? Nowadays, influencers hold significant sway over consumer decisions. Therefore, the ability to accurately track and measure their performance is crucial for brands. This is where Entyx, an AI-driven marketing platform, offering 360° support. The platform is designed for advertising through influencers and events.
Entyx’s AI-driven products are designed to simplify the complexities of influencer marketing. One of the standout features of Entyx is its Video & Audio AI Analysis product. This powerful solution goes beyond surface-level metrics, offering a comprehensive analysis of video and audio content. It automatically detects logos, tracks keywords, and evaluates audience sentiment — providing brands with a clear picture of how their content is being perceived.
Entyx’s products like Logo Tracking, Keyword Tracking, and Sentiment Tracking work together to optimize brand effectiveness by automatically recognizing logos in video content, analyzing audio for keywords and phrases, and evaluating the tone and sentiment behind influencers’ words, providing brands with the insights needed to fine-tune their messaging and ensure their content resonates with the audience.
Influencer Marketing empowers brands to create and manage campaigns with influencers who align with their goals, offering real-time performance tracking and AI-driven reports for quick strategy adjustments. Whether using the Campaigns tool for real-time collaboration management, running a Single Campaign with a specific influencer, or coordinating Multi-Campaigns across several influencers, Entyx ensures high content quality and relevance throughout all marketing activities.
One of the challenges in influencer marketing is ensuring that financial transactions are secure and transparent. Entyx addresses this with its Escrow system, which holds funds in a dedicated account until all terms of the advertising campaign are met. This system builds trust between brands and influencers, ensuring that both parties fulfill their obligations.
Beyond campaign management, Entyx offers a Media Monitoring product that delivers a thorough analysis of streamers’ activities, tracking key metrics like views, subscribers, and donations to help brands identify trends and enhance audience engagement. With sub-products such as Media Data and Stream Analysis, brands can gather essential streamer metrics, forecast future success, and refine their strategies. Additionally, Media Value measures the media impact of influencers, providing data-driven insights that guide brands in making informed decisions and optimizing their ad campaigns.
Entyx’s suite of AI-driven products provides brands with the transparency and insights they need to build effective, fraud-free partnerships with influencers. Whether you’re looking to analyze video content, manage influencer campaigns, or ensure secure financial transactions, Entyx offers the solutions you need to stay ahead of the game and rely on AI tools to track and measure Influencer Performance.
We kindly invite you to explore our AI products to track and measure Influencer Performance by following the link: https://entyx.io/
