What makes you buy from a brand online? Is that sleek ad grabbing your attention, or is it a glowing review from a friend? Spoiler alert: it’s probably both. These two examples highlight the difference between paid and earned media — two essential elements of modern marketing.
But which one works better for your business? And how can you actually measure their value? Entyx will guide you through!
This article breaks down Media Value into simple, actionable insights. Plus, we show how Entyx’s advanced tools make calculating these metrics seamless, giving you the power to:
- Track influencer mentions.
- Measure the organic buzz.
- Optimize your ad spend.
Whether you’re building trust with authentic word-of-mouth (EMV) or scaling your reach with targeted paid ads (PMV), the key lies in finding the perfect balance. Also, this article hides a little surprise: one more important metric for our business.
Follow this link to read our newest blog post about Media Value Calculation on Entyx Platform.
