Why Twitch is Underrated as an Advertising Platform and How to Take Advantage of It

Twitch is one of the biggest platforms for live streaming, with millions of viewers tuning in daily to watch their favorite gamers, musicians, and other content creators.

Despite its massive audience, many brands overlook Twitch as an advertising platform. This is a missed opportunity because Twitch offers great potential for effective and profitable marketing strategies.

Advertising collaboration between brands on an ongoing basis is not very popular on Twitch due to the complexity of communication and agreements with influencers. Everything happens manually, making it difficult to track the effectiveness and quality of fulfillment of advertising obligations, especially when the advertising campaign is large.

This complexity and manual process mean that great potential in the effectiveness and profitability of marketing strategies is missed.

AI marketing platform Entyx solves each of these problems. Out platform allows you to automate advertising placement with influencers, making the entire process more efficient and less time-consuming.

With our platform, brands can make secure transactions through the escrow service, ensuring that both the brand and the influencer fulfill their obligations. Additionally, Entyx provides AI analytics of advertising campaigns with dozens of metrics, helping brands to track and measure the effectiveness of their campaigns.

There are also separate AI analytics tools that allow you to analyze videos or streams that were made without using our platform. This means that even if you didn’t use Entyx for a particular campaign, you can still benefit from our advanced analytics tools to understand and improve your future marketing strategies.

By using Entyx, brands can overcome the challenges of advertising on Twitch and take full advantage of this underrated platform.